President and CEO of Sony US, Jack Tretton is giving you the option to donate from your PS3.
From your PSN Wallet you can make donations as $2, $5, $10, $25 and $50. These donations go directly to the American Red Cross Japan Earthquake and Pacific Tsunami Fund. In order to do this, look for " Aid Japan" in the new release section of PS Store.
Doing so will give you this incredibly cute theme:
It's awesome to say the least.
From the blog-
"Every penny donated will go to the fund, which supports emergency relief and recovery efforts, including deploying personnel, sending relief supplies and providing financial resources."
Many companies are doing donations, ofcourse Sony US is helping out aswell, leave your comments below.