Thanks to a little slip-up from the ad department, Microsoft prematurely confirms Gears of War 3.
Okay, so it happens...what else can you say? But when it happens, somebody has to pay; in this case, I'm betting somebody will be paying dearly.
As you may know, Cliff Bleszinski - better known by some as Cliffy B, despite his ditching of the handle - was scheduled to show up on Jimmy Fallon Friday night with a big announcement. Well, thanks to some scheduling conflicts, he had to reschedule his appearance for Monday. Guess what? Somebody at Microsoft went and stole his steam.
Thanks to a little slip-up from Microsoft, there was an ad on Xbox Live confirmed Gears 3, and assuming that Cliff had already made the announcement on Jimmy Fallon. Whoops. I mean, BIG whoops. Anyways, the ad on Xbox Live confirms a few interesting tidbits. Firstly, it confirms that Gears of War 3 will be the last game in the franchise. Secondly, it confirms that the game will be released in April of 2011. Thirdly, it confirms...well, it freaking confirms Gears of War 3! If that's not enough for you people, I don't know what is. This slip-up is presumably going to get somebody in some hot water. And I'm not sure exactly what Cliff is going to show on Jimmy Fallon now that the cat is out of the bag. I guess he'll just have to go on there, looking like an idiot, and confirm what's already been confirmed. Terrific! I'm sure he's a really happy camper right now.
I've posted a screenshot below to illustrate the ad as it appears (maybe appeared; I'm not sure if it's been taken down) on Xbox Live. It is quite interesting indeed. And, for the record, I do think it's a bit sad that Cliff doesn't get to have his moment in the spotlight and make a HUGE game announcement.